Selling promotional products can be a great way to make a very good income and provide a valuable service to help our economy grow. The problem is … If everyone is selling the same or similar products, how can you stand out, make more money and not be viewed as just another commodity vendor?
There are many things you can do to differentiate yourself and get away from the commodity selling trap, starting with trying not to be all things to all people. The more targeted you market, the better results you can achieve.
I’m a believer in niche marketing. When you develop expertise in one or more niche markets you’ll enjoy your work more, there will be less competition and clients will seek you out. Plus, it’s much easier to get referrals. People want to do business with experts.
In my own promotional products business, when I decided to concentrate my efforts on the health care sector my sales skyrocketed, my referrals doubled and my income dramatically increased.
Top promotional products industry sectors such as health care, financial and education aren’t the only ways to niche. You can have demographic, economic, program or product niches. You can be very creative with your niche strategies.
One thing to keep in mind: Having a niche market doesn’t mean you can’t sell outside of your niche. This is just where you will concentrate the bulk of your marketing efforts.
There’s a lot more to niche marketing than I can put in this brief blog post. To help you get started and avoid being viewed as just another commodity vendor, I’m hosting a free simulcast this Thursday, November 15, at 3:00 p.m. Eastern: Niche to Be Rich Secrets. Register even if you’re busy and get the audio download. ()
Here’s my question to you this week: Do you have a profitable niche market that you enjoy? How has it made a difference in your business?
Rosalie Marcus, the Promo Biz Coach, teaches people in promotional products sales how to sell smarter, attract choice clients and increase their sales quickly! She is the creator of The FAST TRACK to Making Money in Promotional Products Sales and the Women Selling Smarter Program. Reach her at [email protected] or 215-572-6766. Visit her website http://www.promobizcoach.com for a free special report: 10 Big Mistakes Promotional Products Professionals Make and How to Avoid Them and Double Your Sales!
